Udine, Italy, May 17th, 2023 – VI-grade, the global provider of human-centric simulation-driven vehicle development solutions, and Sound To Sight (STS), a visionary company specializing in unique sound design solutions for transportation domains, today announced their strategic partnership. This newly formed alliance brings together the technical and creative expertise of both companies, combining NVH simulation and Active Sound Design to create unparalleded driving experiences for customers worldwide.
The collaboration marks a significant milestone in the field of NVH simulation and Active Sound Design, offering numerous benefits to the automotive industry. Sound To Sight uses a unique, cutting-edge sound design method to create tailored and brand-aligned sound profiles for vehicle manufacturers. Their expertise enables the development of immersive soundscapes that embody a brand’s identity and heritage, evoking powerful emotions. These innovative sound designs can then be accurately reproduced and seamlessly integrated into VI-grade's NVH simulator allowing test drivers and decision makers to experience and evaluate them first-hand during simulated driving scenarios. This empowers vehicle manufacturers to first create unique sound designs with Sound To Sight and immediately test-drive them in VI-grade's NVH simulator, reducing the need for physical prototypes.
“We’re excited to enter into this new strategic partnership with Sound To Sight”, commented Guido Bairati, Managing Director at VI-grade. “Combining Sound To Sight’s sound design expertise together with real-time human-in-the-loop virtual prototype simulations provided by VI-grade simulators exemplifies our commitment to the zero-prototype strategy. Vehicle design and development teams can decide on the exact right sound of the vehicle, evaluating the holistic vehicle experience of the sound design sound in context with all other sounds, vibration, motion and other factors in a dynamic, virtual environment, much more efficiently, and long before, a physical prototype could be made.”
“We are thrilled about this new partnership, which has already demonstrated success through a collaborative customer project in 2022 with a renowned Italian car manufacturer”, added Antoine Châron, Co-founder of Sound To Sight. “VI-grade and STS have worked together on an interior active sound design project, achieving impressive results thanks to the synergistic expertise of the two companies. We look forward to embark on this strategic partnership and pushing the boundaries of unique sound design”
In addition, Sound To Sight will participate as a SILVER sponsor in VI-grade’s ZERO PROTOTYPES Summit, to be held on May 23-25, at SimCenter Udine. At their booth, Sound To Sight will show a selection of their sound designs on a VI-grade NVH DESKTOP Simulator for all attendees to experience live
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